A music video for Chloe Clouds’ Americana-pop single about stepping off the emotional carousel of chasing the wrong person. The song’s fairground metaphor gave us a clear visual direction.

We leaned into warm, sun-bleached light and a restless kinetic energy that reflects the lyrical cycle of the track. Loose, naturalistic coverage kept Chloe’s performance at the centre, while the camera work echoed the push and pull of the song itself: intimate in the verses, opening up as the chorus hits. The brief was to stay playful without losing the emotional honesty underneath.